With millions of prizes to be won, Tim Hortons guests are ready with their favourite rolling techniques and good-luck superstitions
OAKVILLE, ON – February 3, 2016 — Drink up and get your thumbs ready, because starting today Tim Hortons guests have a one in six chance to instantly win millions of prizes in RRRoll Up the Rim to Win.
This year, guests can win an all-new 2016 Honda Civic Sedan EX-T, recently named North American Car of the Year. Prizing also includes LG 4K OLED TVs, $5,000 prepaid cards, $100 TimCards, and millions of coffee and donut prizes.
With millions of cups to be rolled in this year’s RRRoll Up the Rim to Win contest, the top rolling rituals have been revealed: slow and steady thumb-rolling is the number one roll technique, according to more than 50% of guests, while other popular methods include using your teeth (preferred by 24%) and the trusty flatten and roll (preferred by 12%). When it comes to superstitions, 52% of guests have good luck rituals, which range from finishing your whole drink before rolling (38%), to rolling the rim the same way every time (13%) and visiting the same location each time (8%).
“It’s great to be back for another year of RRRoll Up the Rim to Win, with the anticipation of incredible prizes waiting to be rolled,” says Felipe Athayde, President, Tim Hortons US. “RRRoll Up has become an exciting tradition, and we love seeing our guests develop their own rituals and having fun with the contest. RRRoll Up the Rim to Win is one way of thanking our amazing guests.”
Want to get in on the action online? The RRRoll Up Replay online game is back once again with chances to win more than 250,000 prizes, including grand prizes of an all-new 2016 Honda Civic Sedan EX-T, 10 LG 4K OLED TVs, 75 LG Watch Urbanes and 6 prizes of free Tim Hortons coffee for a year. Visit www.rolluptherimtowin.com to play from February 3, 2016 until March 16, 2016.
RRRoll Up the Rim to Win runs from February 3, 2016, until April 17, 2016, or while cup supplies last. Prizes may be claimed until May 8, 2016. Contest rules, odds of winning and prizing information can be found at participating Tim Hortons locations or at www.rolluptherimtowin.com.
Social media fans can join the #RollUpTheRim conversation and share their own rituals and traditions on Twitter or Instagram using @TimHortonsUS and on Facebook at Facebook.com/TimHortons.
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About the Tim Hortons Roll Up Rituals Survey
Tim Hortons commissioned Research House to conduct an online survey of 1,500 Canadians aged 18 years of age or older, and 302 U.S. residents aged 18 years of age or older who reside in the greater metro areas of either Detroit, MI, Columbus, OH, or Buffalo, NY, who purchase coffee at Tim Hortons restaurants and participate in the RRRoll Up the Rim to Win contest. Responses from Canadians were collected between January 12 and January 18, 2016, and responses from U.S. residents were collected between January 11 and January 18, 2016.
Tim Hortons® Overview
Tim Hortons, part of Restaurant Brands International, is one of North America’s largest restaurant chains operating in the quick service segment. Founded as a single location in Canada in 1964, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. As of September 30, 2015, Tim Hortons had more than 4,700 system wide restaurants located in Canada, the United States and the Gulf Cooperation Council. More information about the Company is available at www.timhortons.com.
About Restaurant Brands International
Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with approximately $23 billion in system sales and over 19,000 restaurants in approximately 100 countries and U.S. territories. Restaurant Brands International owns two of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS® and BURGER KING®. These independently operated brands have been serving their respective guests, franchisees, and communities for over 50 years. To learn more about Restaurant Brands International, please visit the Company's website at www.rbi.com.
For further information or to arrange an interview, please contact:
Hailey DeDominicis
dedominicis_hailey@timhortons.com
905-337-5361
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