Six-week campaign kicks off with the arrival of holiday cups all in the spirit of good deeds and #WarmWishes
OAKVILLE, ON – November 16, 2015 – Everyday, Americans step up to help one another. Whether it’s helping a neighbor carry groceries, buying coffee for colleagues or donating clothing to a shelter, these small acts of kindness go a long way to spread warmth in our communities. Tim Hortons Cafe & Bake Shop is recognizing these good deeds with its #WarmWishes holiday campaign. From now until December 20, Americans can share their #WarmWishes on social media for a chance to win one of three donations of $5,000 to a charity of their choice.
“We’re fortunate to have incredible guests who are already doing good deeds during the holidays, so we want to honor and reflect that generosity with this campaign,” says David Blackmore, President, Tim Hortons USA. “Guests are encouraged to share their acts of kindness on Twitter and Instagram using #WarmWishes. Three participants will be rewarded with the opportunity to donate five thousand dollars to the charity of their choice to help spread even more Warm Wishes.”
To keep the momentum going through the six week campaign, Tim Hortons will engage guests and social media fans with weekly themes: Give a Little Warmth, Connect with Someone, Brighten Someone’s Day, Lend a Helping Hand, Spread Cheer, and Give Back.
To participate in the campaign, guests can share the good deeds that they are doing on Instagram or Twitter by mentioning @TimHortonsUS with the #WarmWishes hashtag. With each good deed shared on social, users will receive a unique entry for a chance to win one of three $5,000 donations, going to a charity of their choice. Whether it’s holding a door open, reaching out to an old friend, baking cupcakes for colleagues, or donating clothing to a shelter, all deeds big and small will help spread warmth. Guests are also encouraged to visit TimHortons.com/WarmWishesUS to see what other Guests are doing to share their #WarmWishes.
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Tim Hortons® Overview
Tim Hortons, part of Restaurant Brands International, is one of North America’s largest restaurant chains operating in the quick service segment. Founded as a single location in Canada in 1964, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. As of September 30, 2015, Tim Hortons had more than 4,700 system wide restaurants located in Canada, the United States and the Gulf Cooperation Council. More information about the Company is available at www.timhortons.com.
About Restaurant Brands International
Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with approximately $23 billion in system sales and over 19,000 restaurants in approximately 100 countries and U.S. territories. Restaurant Brands International owns two of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS® and BURGER KING®. These independently operated brands have been serving their respective guests, franchisees, and communities for over 50 years. To learn more about Restaurant Brands International, please visit the Company's website at www.rbi.com.
For further information or to arrange an interview, please contact:
Jodi Bond
bond_jodi@timhortons.com
905-339-5644
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