Tim Hortons Cafe & Bake Shop Enters an Exclusive Partnership as the Official Coffee of the Detroit Lions and Ford Field

DETROIT-September 28, 2011-Tim Hortons Cafe & Bake Shop is proud to announce it's the official coffee of the Detroit Lions and the official coffee served throughout Ford Field vending locations.  This partnership makes Tim Hortons Cafe & Bake Shop one of Detroit's largest professional sports sponsors.

The partnership with Ford Field and the NFL team is one of a number of partnerships the quick-serve restaurant chain has with Detroit professional sports teams.  Tim Hortons Cafe & Bake Shop also is the official coffee of the Detroit Pistons, the Detroit Red Wings and Ontario Hockey League's Plymouth Whalers. The brand's Always Fresh premium blend coffee is served throughout vending spots in The Palace at Auburn Hills and Joe Louis Arena.

Tim Hortons Cafe & Bake Shop has exclusive coffee pouring partnerships with the Athletics at the University of Michigan and Michigan State University where coffee is served at football, basketball and hockey sporting venues.

"Since introducing the Tim Hortons Cafe & Bake Shop brand in Detroit more than 15 years ago, we have worked hard to earn the trust and loyalty of Detroiters," said Charles Chapman, Tim Hortons Cafe & Bake Shop regional marketing manager. "We're thrilled to add the Lions and Ford Field as another local sports connection, and give fans the chance to enjoy a great coffee and cheer on their local team."

Tim Hortons Cafe & Bake Shop launched in the Detroit market in 1996. Since then, the restaurant chain has grown throughout metro and suburban Detroit with the opening of more than 100 restaurants. The company has created approximately 4,000 jobs since its launch in the market.

Tim Hortons is one of the largest restaurant chains in North America. The company operates more than 620 restaurant locations in the U.S. An Edwards Jones financial analyst recently attributed Tim Hortons' same-store sales growth as one of the strongest in the North American quick-service industry.

Tim Hortons Cafe & Bake Shop's Always Fresh Premium Blend coffee will officially be brewing in Ford Field at the Lion's next home game on October 10 against the Chicago Bears.

About Tim Hortons Cafe & Bake Shop

Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, flavored cappuccinos, specialty teas, home-style soups, fresh sandwiches, wraps, hot breakfast sandwiches and fresh baked goods, including our trademark donuts. As of July 3rd, 2011, Tim Hortons had 622 restaurants in the United States and 3,811 restaurants systemwide.

Media Contact:
Brynn Burton
Tim Hortons Cafe & Bake Shop
Manager, Public Relations U.S.
Phone: 614-356-3942
Email: burton_brynn@timhortons.com

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