Restaurant Chain's coffee contest is back with more than $54 million in RRRoll Up the Rim to Win prizes

DUBLIN, Ohio - February 18, 2013 - Your fingers will never get a better workout while drinking your morning coffee. Tim Hortons Cafe & Bake Shop's popular RRRoll Up The Rim contest kicks off today offering guests a one in six chance of instantly winning from more than $54 million in cash and prizes.

During RRRoll Up the Rim to Win, Tim Hortons Cafe & Bake Shop guests have the opportunity to instantly win prizes with the purchase of any hot beverage. Prizes for the 2013 contest include 40 new cars, 100 $5,000 MasterCard® prepaid cards, 1,000 Napoleon Gourmet Grills, 25,000 $100 Tim Cards and millions of coffee and food prizes.

"Our guests really look forward to this contest-it has grown into an annual ritual," said Mike Meilleur, executive vice president, Tim Hortons U.S. "RRRoll Up The Rim To Win is our way of saying 'thanks' to our loyal guests, and our restaurant owners and team members genuinely love to see their customers win."

For even more chances to win, visit www.rolluptherimtowin.com to play Rockin' RRRoll Up Roulette online. Try your luck by spinning the wheel for a chance to win more than 10,000 prizes this year, including a Phillip Phillips VIP Experience for two, weekly prizes of "Free Coffee for a Year" and daily prizes of Universal Music three-song downloads and $25 Tim Cards. Guests can enter every day to earn points and win prizes.

RRRoll Up the Rim to Win runs from February 18 until cup supplies last. The Rockin' RRRoll Up Roulette online game runs from February 18 until March 17, 2013. Prizes may be claimed until May 19, 2013. Contest rules, odds of winning and prizing information can be found at participating Tim Hortons Cafe & Bake Shop locations or at www.RollUpTheRimToWin.com.

To learn more about Tim Hortons Cafe & Bake Shop, visit www.timhortons.com or follow on Facebook (www.facebook.com/TimHortonsUS) and Twitter (www.twitter.com/TimHortonsUS).

About Tim Hortons Cafe & Bake Shop
Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, espresso-based beverages, specialty teas, home-style soups, fresh sandwiches, grilled paninis, wraps, hot breakfast sandwiches and fresh baked goods, including our trademark donuts. As of December 30, 2012, Tim Hortons had 804 restaurants in the United States and 4,264 restaurants systemwide. For more information, visit www.timhortons.com.

Media Contact:
Brynn Burton
Manager, Public Relations U.S.
Tim Hortons Cafe & Bake Shop
Phone: 614-356-3942
Email: burton_brynn@timhortons.com

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