Reloadable cash card now available across Canada

OAKVILLE, Ontario (October 25, 2007) - Tim Hortons Inc. (NYSE/TSX: THI) officially launched "Tim Card" across Canada this week.  Tim Card is a convenient way to pay for purchases at Tim Hortons with a simple swipe of the preloaded card and can be used at the counter or in the drive thru at participating locations.  Over 2000 Tim Hortons locations in Canada are now accepting Tim Card with plans to add more locations in the near future.  Tim Hortons plans to expand the Tim Card program to U.S. locations in early 2008.

Tim Card represents the next evolution in offering an easier and faster way to pay at Tim Hortons.  Tim Card can be purchased at any participating Tim Hortons location across Canada and loaded with any amount up to $200.00.  There is no minimum balance, service charge or expiry date.

Card holders can register Tim Card online to reload the card with any amount, protect the balance from loss or theft and track recent activity. An additional online feature is the ability to reload the Tim Card automatically from an approved credit card once it reaches a minimum balance.

"Tim Card is a faster and more flexible payment option for our customers," said Paul House, Chairman and CEO, Tim Hortons.  "The enhanced features of the card make for a better customer experience."

For more information on Tim Card please visit www.timhortons.com/timcard

Safe Harbor statement

Certain information in this news release, particularly information regarding future economic performance and finances, and plans, expectations and objectives of management, is forward-looking. Factors set forth in the Company's Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995, including by reference the "risk factors" outlined in the Company's most recent Form 10-K filed March 9, 2007, in addition to other possible factors not listed or described in the Safe Harbor Statement, could affect the Company's actual results and cause such results to differ materially from those expressed in forward-looking statements. As such, readers are cautioned not to place undue reliance on forward-looking statements contained in this news release, which speak only as of the date hereof. Except as required by federal or provincial securities laws, the Company undertakes no obligation to publicly release any revisions to the forward looking statements contained in this release, or to update them to reflect events or circumstances occurring after the date of this release, or to reflect the occurrence of unanticipated events, even if new information, future events or other circumstances have made the forward-looking statements incorrect or misleading. Please review the Company's Safe Harbor Statement at www.timhortons.com/safeharbor.html.

Tim Hortons Overview

Tim Hortons is Canada's largest quick service restaurant chain. Founded in 1964 as a coffee and donut shop, Tim Hortons has evolved to meet consumer tastes, with a menu that now includes premium coffee, flavored cappuccinos, specialty teas, home-style soups, fresh sandwiches and fresh baked goods. As of July 1, 2007, Tim Hortons system-wide restaurants numbered 2,733 in Canada and 345 in the United States. More information about the Company is available at www.timhortons.com/.

Contact:

Rachel Douglas: (905) 339-6277 or douglas_rachel@timhortons.com

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