State-of-the-art operation extends control from "bean to cup";
Capable of annually producing hundreds of millions of cups of rich, consistent coffee
OAKVILLE, ONTARIO, (April 29, 2009): Tim Hortons has built its reputation and customer loyalty on coffee, from harvesting the world's finest grown beans to creating a proprietary blend that delivers a rich, consistent cup every time.
Today, the company expanded its 45-year commitment to coffee excellence, announcing a $30-million, state-of-the-art coffee bean production and roasting facility. The Hamilton, Ont.-based operation will improve efficiencies and quality control from "bean to cup," and will ensure Tim Hortons store owners continue to provide the best coffee for the best value in North America.
"Coffee is the foundation of our success," said Don Schroeder, President and CEO, Tim Hortons Inc. "This $30-million investment in coffee research and production is one of the largest of its kind in Canada and reinforces our commitment to delivering the best cup of coffee every time to every customer."
The 74,000-square-foot plant will be capable of producing hundreds of millions of cups of coffee a year through an advanced processing, roasting and high-speed packaging system. The facility will also house an innovative research and development centre to help preserve Tim Hortons' unique coffee blend.
Tim Hortons operates a second coffee plant in Rochester, New York. When fully operational, the two plants will produce approximately 75 per cent of the company's coffee requirements.
"We're especially proud to invest in Hamilton, where the Tim Hortons chain was born," said Mr. Schroeder. "Hamilton city officials at all levels worked tirelessly to attract and secure our investment. Hamilton's economic development team in particular helped expedite all necessary utilities and services to ensure the plant will be up and running as soon as possible."
The plant construction, which includes the latest technology in environmental and safety controls, will generate an estimated 80 construction jobs. When fully operational, the plant creates another 50 permanent positions and will be capable of expanding to accommodate additional products.
"Tim Hortons' $30-million investment showcases Hamilton as a destination of choice for major corporations," said Fred Eisenberger, Mayor of Hamilton. "Tim Hortons franchisees also hold a special place in the hearts of Hamiltonians. For decades they have contributed to local jobs and continue to support community sports, environmental and charity programs. The city couldn't ask for a more valued anchor to its next phase of economic development at the Ancaster Business Park."
Construction is underway. The plant is expected to be operational by the fourth quarter of 2009.
Tim Hortons Inc. Overview
Tim Hortons is the fourth largest publicly-traded quick service restaurant chain in North America based on market capitalization, and the largest in Canada. Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes coffee and donuts, premium coffees, flavored cappuccinos, specialty teas, home-style soups, fresh sandwiches and fresh baked goods. As of December 28, 2008, Tim Hortons had 3,437 systemwide restaurants, including 2,917 in Canada and 520 in the United States. More information about the Company is available at www.timhortons.com.
Media: David Morelli, (905) 339-6277 or email@example.com