More than 30 million prizes available to be won

Dublin, OH - February 23, 2009 - Starting today, your morning coffee at Tim Hortons may look a little different and that could be the prize hidden under the rim.  Simply by rolling up the rim of a special Roll Up the Rim to Win contest cup, Tim Hortons customers have a chance to win one of more than 31 million prizes, including 35 Toyota 2009 Venzas.

In addition to the grand prize vehicle, customers who purchase a medium, large or extra large hot beverage at Tim Hortons during the contest also have a chance to win one of 100 $10,000 cash prizes, 1,000 Toshiba laptops, 25,000 $100 Tim Cards and over 31 million food prizes.

New this year, customers can play Roll up the Rim to Win on-line at rolluptherimtowin.com.  Every day from February 23rd, through March 22nd, 2009, one person will be awarded coffee for a year through this exciting on-line promotion.

Tim Hortons has also created a special edition of Roll up the Rim to Win for military personnel serving at Kandahar Air Field (KAF) in Afghanistan where Tim Hortons operates a specially designed food-service trailer.  Prizes for the Kandahar edition include 5 cash prizes of $1,000, 100 Toshiba Laptops, 1000 special edition Tim Hortons Kandahar hats and over 6,000 food prizes.  Roll Up the Rim to Win at KAF will also begin on February 23rd.

The Roll Up The Rim To Win contest runs while cup supplies last. Prizes may be claimed until May  24th, 2009. Contest rules and regulations, prizing information and winner counts can be found at participating Tim Hortons locations or at rolluptherimtowin.com.

Tim Hortons is the fourth largest publicly-traded quick service restaurant chain in North America based on market capitalization, and the largest in Canada. Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes coffee and donuts, premium coffees, flavored cappuccinos, specialty teas, home-style soups, fresh sandwiches and fresh baked goods. As of December 28, 2008, Tim Hortons had 3,437 systemwide restaurants, including 2,917 in Canada and 520 in the United States. More information about the Company is available at www.timhortons.com.

For more information, please contact:

Diane Slopek-Weber
Director, Corporate Communications
Tim Hortons

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