Limited Edition gift cards and donuts sold at participating Hamilton Tim Hortons locations

OAKVILLE, ON - (July 8th, 2010) - Tim Hortons today introduced a limited edition Tiger-Cats-themed Tim Card gift card and Tiger-Cats Supreme Donut to celebrate the Year of the Tiger. As a proud sponsor of this CFL club, Tim Hortons issued a special gold and black Tim Card bearing the Hamilton Tiger-Cats logo to participating restaurants in the Hamilton Area. 

"The Tiger-Cats Tim Card is Tim Hortons' way of showing our pride as sponsors and for our Hamilton restaurant owners to celebrate their favourite team," said Bill Moir, Chief Brand and Marketing Officer at Tim Hortons.  "Now Tiger-Cats fans have yet another way to show their black and gold pride and we look forward to continuing to support Canadian football."

The limited edition Tim Card can be purchased today in Hamilton Tim Hortons locations and is available while supplies last.  The supreme donut - filled eclair with Tiger-Cats logo and themed sprinkles - is available every day of the CFL season, while supplies last.

"The Ticats take pride in our corporate sponsors, especially long standing
partners such as Tim Hortons.  We are excited to partner with Tim Hortons to provide our fans with additional initiatives to show their support for the team, said President Scott Mitchell.

Members of the 2010 Hamilton Tiger-Cats were on hand when the new Tim Card and supreme donut were unveiled today at Ivor Wynne Stadium.

About Tim Hortons
Tim Hortons is the fourth largest publicly-traded quick service restaurant chain in North America based on market capitalization, and the largest in Canada. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, flavoured cappuccinos, specialty teas, home-style soups, fresh sandwiches, wraps, hot breakfast sandwiches and fresh baked goods, including our trademark donuts. As of April 4th, 2010, Tim Hortons had 3,596 systemwide restaurants, including 3,029 in Canada and 567 in the United States. More information about the Company is available at www.timhortons.com.

For more information, please contact:

Event Contact: Shelley Oldfield, Regional Marketing Manager, Tim Hortons, 905-337-6417 or 905-466-5475(cell) or oldfield_shelley@timhortons.com

Tiger Cats Contact: Scott McNaughton, Manager, Media Relations, Hamilton Tiger-Cats, 905-547-2287 x223

Media:  Alexandra Cygal, Manager, Public Affairs, Tim Hortons, (905) 339-5960 or cygal_alexandra@timhortons.com

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