Cold Stone Creamery introduces the new Tim Hortons Double Double ice cream flavour

OAKVILLE , ON - August 29, 2011 - Double Double lovers rejoice - Canada's hottest coffee order can now be enjoyed as a frozen treat. The new Tim Hortons Double Double ice cream flavour is launching today at Cold Stone Creamery locations in Canada.

The Tim Hortons Double Double ice cream, inspired by Canada's most popular hot coffee order, was created by Cold Stone Creamery Canada's chefs and research and development experts, to mimic the exact combination of cream, sugar and Tim Hortons proprietary blend and roast of premium coffee. A unique relationship between Tim Hortons and Cold Stone Creamery in Canada brings the fresh and premium ice cream brand, known around the world, to more than 100 co-branded restaurants across the country.

"There are many coffee-flavoured ice creams out there but no one else can offer a Tim Hortons coffee flavour except Cold Stone Creamery," said Andrea Hughes, Cold Stone Creamery Canada's resident ice cream expert. "Double Double fans will recognize it right away."

It took more than a year to perfect the unique flavour profile of the Double Double ice cream. Under the guidance of Kevin West, Tim Hortons' Senior Director of Coffee Operations, Cold Stone Creamery experts developed an extract of Tim Hortons' exclusive blend and roast of Arabica coffee beans and infused it in just the right proportions into Cold Stone Creamery's sweet cream ice cream variety.

"The result is not just a coffee flavour. You really do taste that creaminess and sweetness Canadians expect and love when they order a Double Double coffee," said Hughes. "It's really the perfect marriage of both brands."

Double Double is now the second Tim Hortons-inspired flavour at Cold Stone Creamery Canada. Earlier this year, the Apple Fritter ice cream was launched to celebrate the co-branded relationship.

Cold Stone Creamery will also offer Tim Hortons Double Double ice cream as part of a Signature Creation and ice cream cake. The Signature Creation, Coffee Lover's Only™, combines the new flavour with roasted almonds, Skor® bar and caramel. For those who like to share, try the Coffeehouse CrunchT ice cream cake, made with layers of moist Devil's Food cake, Tim Hortons Double Double ice cream, chopped Skor® bar, topped with rich chocolate ganache and dark chocolate shavings. As with all Cold Stone Creamery Creations, the new Double Double ice cream can be personalized.

Cold Stone Creamery's premium ice cream is made fresh in every restaurant. To experience Cold Stone, guests simply choose their cone or cup size - Like It ™, Love It ™, Gotta Have It ™ - ice cream or sorbet and any number of countless mix-ins such as fruit, nuts, candies and other toppings. A team member mixes the selections with spades on a chilled granite stone, and the Creation is presented to the guest as The Ultimate Ice Cream Experience®. Guests can also enjoy Cold Stone Creamery's take-home treats such as ice cream cookie sandwiches, cupcakes, pies and cakes.

Tim Hortons Inc. Overview

Tim Hortons is the fourth largest publicly-traded quick service restaurant chain in North America based on market capitalization, and the largest in Canada. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, flavored cappuccinos, specialty teas, home-style soups, fresh sandwiches, wraps, hot breakfast sandwiches and fresh baked goods, including our trademark donuts. As of July 3rd, 2011, Tim Hortons had 3,811 system-wide restaurants, including 3,189 in Canada and 622 in the United States.

For further information or to arrange an interview, please contact:

Media:
Alexandra Cygal, Tim Hortons, 905-339-5960, cygal_alexandra@timhortons.com
Diane Sidik, MSL Canada, 416-847-1316, diane.sidik@mslgroup.com

Share this news with your network