Targets Quebec for Future Growth and Continued Momentum
ST. ADELE, QC - June 20, 2012 - Tim Hortons celebrates its fastest growing region with the opening of its 500th restaurant in Quebec. Located in St. Adele, in the Laurentians, it is the first Tim Hortons franchise to open in this town, and is indicative of the growth and opportunity for expansion that the company sees for Quebec.
In the past ten years, Tim Hortons has doubled the number of restaurants in Quebec, and same restaurant sales continue to outpace the rest of Canada. This trend indicates that the Tim Hortons brand is resonating with guests in La Belle province.
"Quebecers have truly embraced us over the past decade making Tim Hortons the favourite cup of coffee here," explains Michael Nadeau, Vice President, Quebec, Tim Hortons.
To meet the needs of local customers, Tim Hortons works closely with restaurant owners to tailor the menu. Regional offerings include cretons (a pork spread) and popular breakfast items beans and toast. Quebec also inspired the addition of soup to Tim Hortons' menu and the creation of the very popular Ham and Cheese Croissant sandwich.
The company predicts strong future growth opportunities within Quebec and is investing in both people and resources to ensure that the momentum continues.
"Quebec is a key market for Tim Hortons," explains Nadeau. "As we continue to expand here, we are looking for community-minded, entrepreneurial owners to help us bring the Tim Hortons 'Always Fresh' service to the next level."
Tim Hortons St. Adele Official Grand Opening
Date: Wednesday June 20th
Time: 4-7 pm
Address: 407, boulevard Sainte-Adèle, Sainte-Adèle, Quebec
About Our St. Adele, QC Restaurant Owners
Husband and wife team Chris and Lisa Stopay are long-time fans of the Tim Hortons brand. Born and raised in Quebec, Lisa has worked with Tim Hortons corporate team since 1995, supporting numerous departments throughout the years. "Our family is so excited to bring the Tim Hortons experience to beautiful St. Adele," explains Lisa. "Since our arrival, the people here have been so welcoming. We are very proud to be a part of such a wonderful Canadian success story."
About Tim Hortons
Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization, and the largest in Canada. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, espresso-based hot and cold specialty drinks including lattes, cappuccinos and espresso shots, specialty teas, fruit smoothies, home-style soups, fresh sandwiches, wraps, hot breakfast sandwiches and fresh baked goods, including our trademark donuts. As of April 1st, 2012, Tim Hortons had 4,042 system wide restaurants, including 3,315 in Canada, 721 in the United States and six in the Gulf Cooperation Council. More information about the company is available at www.timhortons.com.
For further information or to arrange an interview, please contact:
Michelle Robichaud
robichaud_michelle@timhortons.com
289.795.5126
Share this news with your network
