Mission Control, We Have A Craving: New Cold Stone Blast Ready For Take Off

Tim Hortons co-branded Cold Stone Creamery restaurants launch new premium ice cream treat

Mission Control, We Have A Craving: New Cold Stone Blast Ready For Take OffOakville, ON- April 12, 2012 - Cold Stone Creamery invites Canadians on an epic mission of ice cream happiness as it introduces the new Cold Stone Blast, Canada's newest super-premium blended ice cream treat made with real Canadian cream and Cold Stone's signature mix-ins.

In celebration of the introduction of the Cold Stone Blast, any Love It (medium) size Cold Stone Blast or Signature Creation is just $2 from April 16-22nd. The Cold Stone Blast flavours are:

  • OREO® Indulgence: Sweet Cream ice cream blended with OREO® cookies and fudge sauce and topped with more Oreo® cookie pieces
  • Peanut Butter Chocolate: Chocolate ice cream blended with Reese® Peanut Butter Cup pieces and fudge sauce and topped with more Reese® Peanut Butter Cup pieces
  • Cookie Cookie Dough Dough: French Vanilla ice cream, chocolate chip cookie dough pieces and fudge sauce and topped with more cookie dough pieces
"Since the first location opened in 2009, Canadians have embraced Cold Stone Creamery, making our co-branded Tim Hortons locations a favourite stop for ice cream in this country," explained Nick Javor, Senior Vice President, Cold Stone Creamery Canada.  "Our ice cream is made right in our restaurants using real Canadian cream and I believe that makes our ice cream treats like the Cold Stone Blast richer, creamier and more indulgent than other popular ice cream treats."

With more than 130 co-branded locations across Canada, Cold Stone Creamery is quickly becoming one of Canada's top stops for quality ice cream. The Cold Stone Blast is competitively priced, and available in two sizes; Love It (medium) for $2.99, and Gotta Have It (large) for $3.99.

Cold Stone Blast and other select Cold Stone Creamery products are available at all co-branded Tim Hortons and Cold Stone Creamery drive-thrus across Canada, making it even more convenient for Canadians to enjoy Cold Stone Creamery ice cream treats on-the-go.

To find the nearest location, visit timhortons.com/coldstone

Cold Stone Creamery® Experience
Cold Stone Creamery's premium ice cream is made right in our restaurants.  To experience Cold Stone, guests simply choose their cone or cup size - Like ItTM, Love ItTM, Gotta Have ItTM - ice cream or sorbet and any number of countless mix-ins such as fruit, nuts, candies and other toppings. A Team Member mixes the selections with spades on a chilled granite stone, and the Creation is presented to the guest as The Ultimate Ice Cream Experience®. Guests can also enjoy Cold Stone Creamery's take-home treats such as ice cream cookie sandwiches, cupcakes, pies and cakes. timhortons.com/ca/en/menu/coldstonecreamery.html

Tim Hortons Inc. Overview
Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization, and the largest in Canada. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, espresso-based hot and cold specialty drinks including lattes, cappuccinos and espresso shots, specialty teas, fruit smoothies, home-style soups, fresh sandwiches, wraps, hot breakfast sandwiches and fresh baked goods, including our trademark donuts. As of January 1, 2012, Tim Hortons had 4,014 system wide restaurants, including 3,295 in Canada and 714 in the United States and 5 in the Gulf Cooperation Council. More information about the Company is available at http://www.timhortons.com/.

For further information or to arrange an interview, please contact:
Karen Nussbaum
MSL Canada
416-847-1317
karen.nussbaum@mslgroup.com

Michelle Robichaud
Tim Hortons Inc.
905-339-5047
robichaud_michelle@timhortons.com

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