OAKVILLE, ON. (October 1, 2012)- Tim Hortons announced today that it has received the 2012 Harris/Decima EquiTrend Brand of the Year award, ranked highest on the measure of Equity in the Quick Service Restaurant category. The Equity ranking is based on a composite of three measures: perceptions of quality, familiarity and consumer consideration. These three measures are the foundation of a brand that Canadians know and trust.
"We are extremely proud to receive this award from Harris/Decima," said Glenn Hollis, VP of Branding, Tim Hortons. "Tim Hortons would like to thank our restaurant owners and team members for their commitment to ensuring guest satisfaction at every level. We would also like to thank our guests for their loyalty to our brand."
Tim Hortons received the highest Equity Score among 34 Quick Service Restaurant brands included in the 2012 Harris/Decima EquiTrend® Study, which is based on the opinions of 13,384 Canadian consumers aged 15 and over, surveyed online during July and August 2012.
Harris/Decima is a long-established marketing research firm in Canada and a division of Harris Interactive, one of the largest global marketing research firms.
ABOUT TIM HORTONS INC.
Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization, and the largest in Canada. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, espresso-based hot and cold specialty drinks including lattes, cappuccinos and espresso shots, specialty teas, fruit smoothies, home-style soups, fresh Panini and classic sandwiches, wraps, hot breakfast sandwiches and fresh baked goods, including our trademark donuts. As of July 1st, 2012, Tim Hortons had 4,071 systemwide restaurants, including 3,326 in Canada, 734 in the United States and 11 in the Gulf Cooperation Council. More information about the Company is available at www.timhortons.com.
For further information or to arrange an interview, please contact:
Alexandra Cygal, Tim Hortons, 905-339-5960, cygal_alexandra@timhortons.com
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