Partnership the latest entry into the quick service food category for American Express
TORONTO, July 8, 2013 /CNW/ - American Express Canada and Tim Hortons are pleased to announce that customers of Canada's most popular and largest quick service restaurant chain can pay using their American Express Card. The payment option is available at most locations across Canada. In addition to offering consumers this payment option in store, consumers can also now reload their Tim Hortons Card online with their American Express Card.
"We are very happy to welcome American Express to Tim Hortons, bringing even greater payment convenience to our consumer and business guests alike," says Roland Walton, President, Tim Hortons Canada.
As a proud Canadian employer for 160 years, American Express is thrilled to work with such an iconic Canadian brand. Tim Hortons has built a reputation for quality, value, service and community leadership - traits that align with American Express' core values.
"We're excited to share this news with our Cardmembers," said Jennifer Hawkins, Vice President and General Manager, Merchant Services, American Express Canada. "We know that our Cardmembers want to use their Amex, not just for big ticket items but for everyday purchases like filling up their car, shopping at the pharmacy or grocery store and picking up a coffee and Panini at Tim Hortons. We're proud to say that now they can."
The relationship with Tim Hortons further expands American Express' reach into the "everyday spend" category of quick service restaurants. American Express has recently made great strides in growing its merchant base adding numerous merchant accepting locations from a variety of different sectors. Additionally, American Express has specifically sought out new merchants that give Cardmembers even more places and ways to use their Card - from Canada's toll highways and grocery stores to insurance payments and apartment rentals.
To support the American Express and Tim Hortons announcement, an integrated radio, digital and social media marketing campaign is being launched. Creative, media buying and PR and social media elements were provided by partner agencies, Ogilvy, Mindshare and High Road Communication respectively. The integrated marketing campaign will be in market from July 8th until August 18th.
About American Express Canada
American Express in Canada operates as Amex Bank of Canada and Amex Canada Inc. Both are wholly owned subsidiaries of the New York based American Express Travel Related Services Company, Inc., the largest operating unit of the American Express Company. Amex Bank of Canada is the issuer of American Express charge and credit cards, with outstanding products like the American Express® Gold Rewards Card, and the American Express® AeroplanPlus® Gold Card. Amex Canada Inc. operates the Corporate Travel and Travellers Cheques divisions in Canada. American Express opened its first offices in Toronto and Hamilton in 1853 and now employs 3,700 Canadians coast-to-coast. For more information, visit www.Facebook.com/AmericanExpressCanada.
About Tim Hortons Inc.
Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization, and the largest in Canada. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, espresso-based hot and cold specialty drinks including lattes, cappuccinos and espresso shots, specialty teas, fruit smoothies, home-style soups, fresh Panini and classic sandwiches, wraps, hot breakfast sandwiches and fresh baked goods, including our trademark donuts. As of December 30th, 2012, Tim Hortons had 4,264 system-wide restaurants, including 3,436 in Canada, 804 in the United States and 24 in the Gulf Cooperation Council. More information about the Company is available at www.timhortons.com. Follow Tim Hortons on Twitter: www.twitter.com/timhortons.
For further information:
Kate Weersink, on behalf of American Express Canada, (416) 644-2241, kate.weersink@highroad.com;
Keri MacLellan, American Express Canada, (905) 474-8850, Keri.A.MacLellan@aexp.com;
Michelle Robichaud, Tim Hortons, (905)339-5047, robichaud_michelle@timhortons.com
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