Restaurant chain introduces a new Thick Cut Hickory Smoked Bacon with more bacon taste in every bite, available on any breakfast or lunch sandwich

DUBLIN, Ohio - March 12, 2013 - It's a good day to be a bacon lover. Tim Hortons Cafe & Bake Shop is now offering new Thick Cut Hickory Smoked Bacon, available on any breakfast or lunch sandwich. The new bacon is thick cut for an improved bite and hickory smoked for an even better taste - the bottom line is simply better bacon that adds extra flavor in every bite.

"It's no secret that bacon makes everything better and today our guests have even more reasons to smile," says Donna Finelli, Vice President Marketing, Food, Tim Hortons. "We know our guests love and crave the taste of bacon, so we wanted to give them the best bacon we could. Our new Thick Cut Hickory Smoked bacon is thicker, more flavorful and completely versatile - it pairs beautifully with all our sandwiches."

The new Thick Cut Hickory Smoked Bacon will be served on any Hot Breakfast Sandwich or Bagel BELT ordered with bacon, as well as on the Turkey Bacon Club, BLT, Bacon, Tomato & Cheese Grilled Panini and the Flatbread Breakfast Panini varieties.

"Our Flatbread Breakfast Panini is yet another hot breakfast innovation that complements our morning coffee perfectly and continues our commitment to provide guests with a wide selection of high-quality, quick and convenient breakfast options," says Finelli. "The grill transforms this breakfast sandwich into something much more delicious."

The new Thick Cut Hickory Smoked Bacon is currently being served in all breakfast and lunch sandwiches that feature bacon at Tim Hortons Cafe & Bake Shop U.S restaurants, including the Bacon Breakfast Sandwich at just $2.49.

Starting today, bacon lovers can visit www.timsbaconmakesitbetter.com to watch and share a series of fun videos starring "Evan," a strip of bacon who discovers the thicker cut, versatile and smoked flavor found in the new Thick Cut Hickory Smoked Bacon. Bacon lovers can also "Baconize" their lives by downloading bacon-inspired Facebook cover photos, a sizzling bacon ringtone and even earn a "Major" in Bacon through bacon trivia available on the site.

To learn more about Tim Hortons Cafe & Bake Shop, visit www.timhortons.com or follow on Facebook (www.facebook.com/TimHortonsUS) and Twitter (www.twitter.com/TimHortonsUS).

About Tim Hortons Cafe & Bake Shop
Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, espresso-based beverages, specialty teas, home-style soups, fresh sandwiches, grilled paninis, wraps, hot breakfast sandwiches and fresh baked goods, including our trademark donuts. As of December 30, 2012, Tim Hortons had 804 restaurants in the United States and 4,264 restaurants systemwide. For more information, visit www.timhortons.com.

Media Contact:
Brynn Burton
Manager, Public Relations, U.S.
Tim Hortons Cafe & Bake Shop
Office: 614-356-3942
Email: burton_brynn@timhortons.com

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