Canada's favourite coffee contest is back with more than $54 million in RRRoll Up the Rim to Win prizes from Tim Hortons

OAKVILLE, ON - February 18, 2013 - What's the proper etiquette when that coffee your friend bought you rolls up to be the all-new 2013 Toyota RAV4?  Two-thirds (65%) of Canadians said they would keep the car if treated to the winning coffee by a friend, according to the RRRoll Up the Rim to Win Etiquette Poll. But not all is lost. The survey also revealed that among those winners who would keep the car, 73 per cent would treat their friend to a special gift in return for the car (and, hopefully, throw in an occasional ride).

During RRRoll Up the Rim to Win, guests at Tim Hortons have the opportunity to instantly win prizes with the purchase of any hot beverage.  Prizes for the 2013 contest include 40 Grand Prizes of the all-new 2013 Toyota RAV4, 100 $5,000 MasterCard® prepaid cards, 1,000 Napoleon Gourmet Grills, 25,000 $100 Tim Cards and millions of coffee and food prizes. 

"It's a Canadian tradition to treat friends to Tim Hortons coffee and with millions of prizes available, there is a chance that coffee rolls up to something more," says Dana Brochu, Category Brand Director, Coffee and Tea, Tim Hortons.  "Our survey showed that etiquette varies depending on the nature of the prize, but the vast majority of Canadians indicated some reciprocation is in order." 

According to the RRRoll Up the Rim to Win Etiquette Poll, nearly six-in-ten Canadians would share the $100 Tim Card and $5,000 MasterCard® prepaid cards  with their friend, if that friend treated them to the winning coffee.  Coffee and donuts were the prizes most likely to be gifted back to the purchaser (33% and 32%).  
"Roll Up the Rim to Win is our way of thanking our loyal guests each year for making us Canada's favourite coffee*," says Brochu. "Nearly eight of every 10 cups* of brewed coffee poured in Canada are purchased at Tim Hortons, and that's something worth celebrating with our guests."

For even more chances to win, visit www.rolluptherimtowin.com to play Rockin' RRRoll Up Roulette online. Try your luck by spinning the wheel for a chance to win more than 10,000 prizes this year, including a Phillip Phillips VIP Experience for two, weekly prizes of "Free Coffee for a Year" and daily prizes of Universal Music three-song downloads and $25 Tim Cards.  Guests can enter every day to earn points and win prizes. 

RRRoll Up the Rim to Win runs from February 18 until cup supplies last.  The Rockin' RRRoll Up Roulette online game runs from February 18 until March 17, 2013. Prizes may be claimed until May 19, 2013. Contest rules, odds of winning and prizing information can be found at participating Tim Hortons locations or at www.RollUpTheRimToWin.com  

*"Canada's Favourite Coffee" and  "Nearly eight out of 10 cups of brewed coffee in Canada" claims are  based on research by The NPD Group/CREST ® for the year ending November 2012. 

About the RRRoll Up the Rim Etiquette Poll
Tim Hortons commissioned Environics Research Group to conduct an online omnibus survey of 1,015 Canadian adults. The total sample was weighted by age, gender and region to be proportionately representative of the Canadian population 18 years of age and older. Responses were collected between February 8 and 10, 2013.

About Tim Hortons Inc.
Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization, and the largest in Canada. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, espresso-based hot and cold specialty drinks including lattes, cappuccinos and espresso shots, specialty teas, fruit smoothies, home-style soups, fresh Panini and classic sandwiches, wraps, hot breakfast sandwiches and fresh baked goods, including our trademark donuts. As of September 30th, 2012, Tim Hortons had 4,138 system-wide restaurants, including 3,365 in Canada, 755 in the United States and 18 in the Gulf Cooperation Council. More information about the Company is available at www.timhortons.com. Follow Tim Hortons on Twitter: www.twitter.com/timhortons.

For further information or to arrange an interview, please contact:
Hailey DeDominicis     
Dedominicis_hailey@timhortons.com   
905.337.5349 

Alexandra Cygal   
cygal_alexandra@timhortons.com        
905.339.5960

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