Tim Hortons Rolls Out New Look

Chain Launches New Career Wear Collection

November 2001- Something's brewing at your local Tim Hortons and it's not just a good cup of coffee. This fall Canada's largest coffee and fresh baked goods chain is introducing its new line of Career Wear, by international fashion designer Stephan Caras. This new and exclusive look will be worn by 55,000 Tim Hortons employees, managers and store owners across the chain.

"With all of the changes in store designs and all of the things we are doing to meet consumers needs, it was an appropriate time to develop a whole new career wear line," says Paul House, President & Chief Operating Officer of Tim Hortons. "Our new look was designed to foster employee pride and self-esteem. If you look good, you feel good!"

In November 1999 Tim Hortons commissioned Stephan Caras to develop the concept and design of the new uniform. Caras, through feedback and assistance from a committee of Tim Hortons franchisees and corporate personnel, has designed a look that is professional yet comfortable, durable and functional.

Crisp tailoring, warm colours and custom fabrics characterize Tim Hortons new distinct look. The individual pieces are all enhanced with very unique design details to provide a contemporary finish.

"Tim Hortons employees will feel very professional in this collection," said Stephan Caras. "It's a more contemporary, newer look that will allow them to feel good in what they wear. Employees are customer service ambassadors - the image of Tim Hortons. That's why I designed a look that is crisp, clean and stylish."

Since 1964, Tim Hortons employees have worn a variety of uniform styles. Now, with almost 2,000 stores across the country and 127 stores in the U.S.A., the chain is taking its image to a whole new level.

For more information, please review the attached PDF.

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