TIM HORTONS® RRRolls out Free Coffee for a Year prize and Mobile App game for Double Double the fun in 2018
OAKVILLE, ON: February 7, 2018 – In Canada, February is synonymous with RRRoll Up the Rim to Win® season. Today, Tim Hortons® has announced a new addition to its more than 36 million prizes for 2018. For the first time ever, 500 lucky Canadians will win Tim Hortons® Free Coffee for a Year prizes. In addition to new prizing, Tim Hortons® also announced its first-ever SCRRRoll Up To Win™ offer in the Tim Hortons® Mobile App.
This year’s RRRoll Up the Rim to Win campaign provides Canadians with the opportunity to win an assortment of incredible prizes, including: 50 2018 Honda Civic Sedan EX-T vehicles, 100 $5000 CIBC Prepaid cards, 50,000 $50 Tim Card® gift cards and a 1 in 6 chance to win millions of free Latte, Coffee and Food Prizes. Full contest details are at www.rolluptherimtowin.com.
“RRRoll Up the Rim to Win is Canada’s favourite contest and we’re looking forward to seeing Guests in our communities across the country share their winning moments,” said Sami Siddiqui, President, Tim Hortons Canada. “Every day we see the love our Guests have for our expertly-roasted coffee, made with premium 100% Arabica beans, so we’re thrilled to serve up even more excitement for this RRRoll Up season with our new prize of Free Coffee for a Year.”
Back by popular demand, Guests can also RRRoll Up at Home® by purchasing eligible products like bottled Iced Capp and single-serve, canister or bagged coffee, wherever the product is sold, for a chance to win one of 10,000 prizes online. To enter, Guests can take a photo of their receipt and upload it to www.rollupathome.com, and then register to enter the RRRoll Up at Home contest. No purchase is necessary to enter. Full contest details are at www.rollupathome.com.
New this year, Guests can participate in the SCRRRoll Up To Win™ offer when ordering through the Tim Hortons Mobile App. From February 7 until March 6, 2018, Guests who order through the Mobile App will be able to “scroll” up a virtual rim to earn delicious rewards. Guests will have until Friday April 20, 2018 to redeem their rewards using the App. Full offer details are at www.timhortonsapp.com/offer.
RRRoll Up the Rim to Win runs from February 7 until March 28, 2018 or while cup supplies last, whichever occurs first. Contest rules, odds of winning and prizing information can be found at participating Tim Hortons Restaurants or at www.rolluptherimtowin.com. Guests can join the conversation on social media by using #RollUpTheRim.
About Tim Hortons®
TIM HORTONS® is one of North America's largest restaurant chains operating in the quick service segment. Founded as a single location in Canada in 1964, TIM HORTONS® appeals to a broad range of consumer tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. TIM HORTONS® has more than 4,600 system wide restaurants located in Canada, the United States, and around the world. To learn more about the TIM HORTONS® brand, please visit the TIM HORTONS® brand website at www.timhortons.com, follow us on Facebook, Twitter and Instagram, and download the TIM HORTONS® Mobile App.
About Restaurant Brands International
Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with more than $29 billion in system-wide sales and over 23,000 restaurants in more than 100 countries and U.S. territories. RBI owns three of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS® BURGER KING®, POPEYES®. These independently operated brands have been serving their respective guests, franchisees, and communities for over 40 years. To learn more about RBI, please visit the Company's website at www.rbi.com.
For further information, please contact:
Summer Martin, Citizen Relations
E: summer.martin@citizenrelations.com OR mediainquiries@timhortons.com
T: 647.208.5261
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